B/2BNOW, a data exchange solutions provider, needed a new visual identity, website, and launch campaign assets. My initial research also showed the need for a more unique brand name.
The B/2BNOW name felt un-ownable and limiting – it only focused on the present. We landed on the name Highview because of its open, future-facing, and aspirational quality.
Our team explored concepts that would reflect an elevated vision in different ways. We also chose to use a range of warm and cool colors to see what would stand out among competitors.
The giraffe icon I designed from the ‘h’ in Highview is a subtle nod to its ability to see threats and opportunities using its elevated vision, which mirrors the company’s industry foresight.
We developed graphic standards with a warm, vibrant color palette for photography and icons, plus friendly typography to reflect Highview’s down-to-earth company culture.
I designed business cards and presentation templates to be warm and friendly, with a consistent brand look and feel.
The tradeshow banners maximize the eye-catching brand color and the swag encourages attendees to carry the Highview brand into their everyday life.
The website design also reflects Highview’s down-to-earth culture with warm tones and human-focused imagery. Additionally, I redesigned the information architecture to be user-friendly for business people without deep technical knowledge.
We created assets for LinkedIn, Twitter, Facebook, and other digital touchpoints so that the brand's look and feel would be unified.